fee G is the Irish affordable luxury fashion brand, imagined & created by Fiona Heaney and husband Don Gormley, in 2003. Fiona had a vision of “bringing designer luxury to the boutique market at affordable prices.”
fee G is independently owned and based in Dublin, Ireland. Now in its second decade it is renowned for great dresses favoured by celebrities and stylish women alike, which quickly became the go to label for younger occasion wear.
fee G stands for enduring style and confidence, Fiona designs for ladies who want to look and feel their best. 100% of the collection is designed in-house with its distinctive handwriting- with playful colour and a love of print. Quality is key within the brand and attention to detail integral.